Sell with us
Bringing authentic Indian products to Australian homes.
Shop South is an online marketplace dedicated to connecting Australian customers with independent makers, artisans, and small businesses based in India. We are building a curated destination for genuine Indian products - not mass-produced replicas, but the real thing, made with care and craft.
If you create, grow, or authentically source products in India and want to reach customers across Australia, we would love to hear from you.
Who we welcome
We accept applications from a wide range of Indian sellers, including:
- Fashion and textile designers - makers working with Indian fabrics, block printing, embroidery, and traditional techniques
- Home décor and art creators - artists, sculptors, and décor makers bringing Indian aesthetics to Australian home
- Home-based sellers - you do not need to be a registered business. Individual artisans are welcome.
We are a curated platform. Every vendor application is personally reviewed before approval. We prioritise quality, authenticity, and the ability to fulfil orders reliably.
Vendor eligibility criteria
To be approved as a vendor on Shop South, you must meet all of the following criteria:
- Vendors who are simply reselling goods manufactured outside India will not be approved.
- Genuinely Indian products
- Products must be made, handcrafted, grown, or authentically sourced in India. We do not permit the resale of mass-produced goods from other countries, regardless of how they are presented.
- Valid identity documentation
- You must provide a government-issued ID — Aadhaar card, PAN card, or passport. If you are registered for GST in India, we will also ask for your GSTIN.
- International shipping capability
- You must be able to dispatch orders within 3 business days using a tracked shipping service. We will provide guidance on suitable carriers and customs documentation for Australia.
- Product quality standards
- All listings must include clear, well-lit photographs and accurate, honest product descriptions. Every listing is reviewed by us before it goes live on the site.
- Agreement to Vendor Terms & Conditions
- You must read and agree to our Vendor Terms & Conditions before your account is activated. These cover commissions, shipping obligations, payout schedules, and customer service expectations.
Not the right fit for -
We do not accept applications from vendors who are reselling non-Indian goods, selling counterfeit or replica products, or offering fresh produce or items restricted under Australian biosecurity laws. Drop-shippers with no genuine Indian connection to their products will also not be approved.
What to expect when you sell with us
As an approved vendor, you will have access to your own seller dashboard where you can manage your product listings, view orders, track payouts, and communicate with our team. Here is what selling with us involves:
- Listing your products: You upload products through your dashboard. Each listing is reviewed and approved by us before it appears to customers.
- Receiving orders: When a customer places an order, you will be notified immediately. You are responsible for packing and dispatching the order within 3 business days.
- Shipping to Australia: All orders are shipped directly from you to the customer in Australia. Tracked shipping is mandatory. We will provide documentation guidance for Australian customs.
- Payouts: Your earnings (minus our commission) are paid to your Indian bank account in INR via Stripe, 14 days after each order is completed. This delay allows time to resolve any customer issues before funds are released.
- Customer service: You are expected to respond to customer and platform messages within 2 business days and to cooperate with us in resolving any disputes fairly.
How to apply
- Complete the vendor application form
- Fill in our online application form — it takes approximately 10 minutes. You will be asked to provide your contact details, business information, product category, sample product photos, and confirm your shipping capability.
- We review your application
- Our team reviews every application personally. We aim to respond within 24 to 48 hours. If we need additional information, we will contact you by email.
- Receive your approval and onboarding details
- If approved, you will receive login credentials for your seller dashboard along with an onboarding guide to help you get set up quickly.
- Upload your product listings
- Add your products through the dashboard. Each listing will be reviewed by us before going live. We will notify you once your products are approved and visible to customers.
- Start selling
- Once your listings are approved, you are live. Australian customers can discover and purchase your products. You will be notified for every order you receive.
Frequently asked questions
Do I need to be a registered business in India?
No. Home-based makers and individual artisans are very welcome on our platform. You do not need a registered company or a formal business structure. However, if you are registered for GST in India, we will ask for your GSTIN as part of the application.
What commission do you charge?
We charge a commission of 10% on each completed sale, calculated on the sale price excluding shipping. A small monthly platform fee also applies. There are no upfront fees to apply or to list your products. Full details are available in our Vendor Terms & Conditions.
How and when will I be paid?
Payouts are processed to your Indian bank account in INR via Stripe, 30 days after each order is marked as completed and no dispute is open. You will need to set up a Stripe account to receive payments — we will guide you through this during onboarding.
Do I handle shipping myself?
Yes. Each vendor is responsible for packing and shipping their own orders directly to customers in Australia. You must use a tracked international shipping service. We recommend India Post Speed Post, DHL, FedEx, or Aramex for India-to-Australia shipments. We will provide guidance on customs invoices and HS codes.
Can I sell food products?
No.
What if my application is not successful?
If your application is unsuccessful, we will let you know by email and briefly explain why. In many cases, the issue is something that can be resolved — such as additional product photos or documentation — and we welcome you to reapply once you have addressed it.
How many products can I list?
This depends on your vendor plan. New vendors typically start with a limited number of listings while we assess their performance. As your track record on the platform grows, listing limits can be increased. Details are covered in our Vendor Terms & Conditions.
Ready to bring your products to Australia?
Applications are reviewed within 24 to 48 hours. There are no upfront costs to apply.
By applying, you agree to our Vendor Terms & Conditions.